HLPartnership has appointed Preeti Ferrier (pictured) as regional sales manager for the South to enhance support for its advisers.
Ferrier joined HLP from Just Mortgages, where she worked for over five years as regional director.
In her new role, she will assist member firms in the South to grow their market presence by providing them with the tools and expertise needed for effective business expansion.
Alongside other regional sales managers, Ferrier will ensure that HLP advisers receive personalised support amid changes in the mortgage market.
Ferrier previously held roles at Connells and Nationwide before joining Just Mortgages.
Tom Barnett, sales and recruitment director at HLP, said: “We are delighted to welcome Preeti Ferrier to the team.
“Her expertise perfectly complements HLP’s commitment to supporting the growth of its member firms.
“Her experience in recruitment, nurturing talent, and driving business success will be invaluable in helping advisers implement their growth strategies and achieve long term success.
“Her track record of working closely with businesses to help them thrive aligns perfectly with our focus on supporting advisers across the network.
“By bolstering our team with three dedicated regional sales managers, we are further strengthening the resources available to our members and reaffirming our commitment to helping them grow their businesses.”
