Hometrack has launched a data services arm to power better business decisions for lenders, brokers and property professionals.
Hometrack Data Services combines proprietary property data from Zoopla – Hometrack’s sister company – with analysis and AI-powered solutions.
It provides a range of products tailored to the needs of individual industries.
For lenders, housebuilders, brokers and property professionals these include property listings data, market intelligence data, and sales and rental comparables data.
Customers can also overlay the product with their internal data (via an API) to support instant analysis and decision-making.
Lenders can use the data to increase customer engagement outside of the traditional renewal cycle by providing information such as up-to-date property valuations or local market conditions.
Estate agents can use Hometrack’s local market information to inform valuations and provide local market information.
Mortgage Brokers can use it for valuations and to identify the right product for their customers the first time around.
Housebuilders can gain accurate independent property market data to guide their land acquisitions and product mix decisions, and calculate gross development values.
Ross Allan, director of Hometrack Data Services, said: “The launch of Hometrack Data Services marks the next step in Hometrack’s journey to meet our customers’ constantly advancing data needs.
“We’re confident that the suite of solutions available through Hometrack Data Services will be a game changer for any property business looking to drive efficiencies and improve decision-making.”
