James Briggs (pictured) has joined newly launched specialist lender Afin Bank as intermediary sales director.
Previously head of intermediary sales at Together Personal Finance, Briggs will lead efforts to develop broker relationships ahead of the lender’s full launch next year.
He brings over 25 years of experience in the specialist mortgage market, including time at Precise Mortgages.
Afin Bank aims to support clients with various specialist funding needs who struggle to secure loans from high street banks or do not meet the criteria of other specialist lenders.
The bank will assist borrowers including the self-employed, high-net worth individuals, and those with non-standard income.
Additionally, Afin Bank will support Africans living and working in the UK who are often underserved by mainstream lenders due to nationality, visa status, or lack of credit history.
Briggs said: “I am excited for the opportunity to work with brokers and distribution partners to help fill the criteria gaps and create a competitive proposition for the intermediary community and their clients.”
“We are creating a specialist lending proposition, comprising a forward-thinking range of products.
“Our proposition will harness the latest technology to create a product journey without the friction, for both the broker and the borrower.
“Afin Bank will help brokers convert more cases and support more clients who are currently under-served by the market.”
Briggs joins his former Together colleague Alan Davison, who is Afin Bank’s chief commercial officer.
Davison said: “I’m delighted that James is joining us at Afin Bank. He knows the specialist lending market inside out, has a track record for developing longstanding distribution relationships, and really understands how Afin Bank will help this important market
“Treating our customers and our brokers fairly and with the respect they deserve is very important to Afin Bank and is at the very heart of our values and our business model.
“I look forward to working with James as he engages with our partners to tell the Afin Bank story.”
