LiveMore has appointed David Wilson (pictured) as chief operating officer (COO).
Wilson joins from Barclaycard UK, where he was director of operations, overseeing service delivery to 18 million customers and contributing to a 23% market share.
In his new role at LiveMore, Wilson will be responsible for ensuring operational effectiveness as the lender works on a phase of accelerated growth.
His focus will be on scaling operations, aligning cross-functional teams, optimising processes, and driving execution to meet business goals.
Wilson began his career in hi-tech manufacturing in the UK and USA, transitioning to financial services in 2010, holding several senior roles in retail and corporate banking.
Wilson said: “I consider myself extremely fortunate to have joined an amazing team of super talented individuals who care deeply about the huge social value impact that LiveMore is able to deliver on a daily basis.
“The firm has a well-articulated and intelligent business model that focuses on leveraging technology to address a clear and scalable social challenge.”
Leon Diamond, CEO at LiveMore, added: “There are hundreds of thousands of people across the UK who have worked hard and saved for many years but through no fault of their own are now finding it difficult to leverage those assets to lead the life they would like to lead or to support others at a time of need.
“We have been able to leverage technology to create solutions to that challenge, and we’re extremely pleased to have David’s talent and experience to direct operations as we grow our business to support customers at scale across the UK.”