finova Broker, formerly eKeeper Group, has launched as a dedicated part of the finova brand to better support mortgage brokers.
This move aims to enhance the offerings for the intermediary sector with a stronger focus on tailored customer relationship management (CRM) solutions to address specific challenges within the industry.
The firm’s CRM now includes digital conveyancing, integrated credit checks, and customisable customer retention workflows.
These features were designed to help brokers manage the customer journey effectively while ensuring compliance and improving financial performance.
The updated CRM functionalities feature a lead verification system and a streamlined journey for leads, allowing them to progress from initial inquiry to a partially completed fact-find smoothly.
Customer engagement tools, including automated communications and a secure customer portal, are also part of this launch.
finova Broker integrated its mortgage club, now known as finova Payment Mortgage Services (fPMS).
This platform provides brokers with payment processing and other support features commonly associated with mortgage clubs.
Brokers using fPMS can expect procurement fees to be paid within 24 hours along with access to additional support and tailored technology solutions.
Matt Harrison (pictured), commercial director at finova Broker, said: “The official launch of finova Broker, as part of the larger finova group, allows us to clearly position ourselves in the broker market as being a key champion of the broker community.
“Being part of the finova brand brings extensive advantages for our customers and the wider market, especially as we also provide systems for so many lenders.
“finova Broker allows us to focus entirely on empowering brokers, helping them increase efficiency and income with the most advanced tools available.”
Paraag Dave, CEO of finova, said: “We’ve recognised the need for our broker solutions to stand out in the intermediary market.
“By launching finova Broker, we’re making a clear statement to our customers and the overall market that finova Broker is a significant part of our investment and innovation focus.
“By bringing brokers their own dedicated brand within the finova portfolio, we’re able to provide insightful, broker-specific solutions to meet the dynamic needs of this vital segment of the mortgage industry.”
