Equity Release Council launches enhanced member directory

The Equity Release Council (ERC) has launched its revamped member directory at the Later Life Lending Summit in Sheffield.

The directory aims to help consumers find advisers or legal firms as they explore their later life lending options.

The directory allows ERC members to showcase a full range of services, from equity release advice to wills, trusts, pensions, and wealth management.

The updated directory also offers better geographic targeting, allowing consumers to specify their preference for face-to-face, telephone, or digital support.

Additionally, advisers providing support in languages such as Urdu, Spanish, and Arabic have been highlighted to accommodate a diverse customer base.

The directory includes contact details for lenders and a list of ERC associates for businesses considering entering the market.

Jim Boyd (pictured), CEO of the Equity Release Council, said: “The later life lending market is growing and innovating to help the increasing numbers of customers who are looking for support with borrowing in older age.

“We are therefore delighted to launch our revamped members directory which allows our members to better showcase their offering to potential customers.”

Boyd added: “Finding the right adviser, at the right time, who can discuss a range of borrowing options and the implications these might have on later life finances is a vital step for customers wishing to access their housing equity.

“This directory is a stepping-stone to helping people find the type of personalised advice they need.”

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