The British Insurance Brokers Association (BIBA) has launched its 2025 manifesto, ‘Partnering to Deliver Value,’ to tackle flood risk, which is a growing concern for both personal and commercial customers.
Research found that 8% of new homes in England over the last decade are in flood zones, according to Aviva’s analysis in January 2024.
The Environment Agency reported that 6.3 million properties in England face flood risks.
Some small to medium enterprises (SMEs) reportedly avoid seeking cover, believing it is unaffordable or unattainable, impacting local economies and communities.
Considering Government plans to build 1.5 million more homes and relax planning laws, BIBA committed to support householders through the Flood Insurance Directory and work with Flood Re and insurers to promote the Build Back Better proposition.
It aims to help SMEs understand their flood risks and seek suitable insurance coverage.
Graeme Trudgill, CEO of BIBA, said: “It is crucial that local flood authorities can deliver suitable flood protection for homes and businesses which is why one of our most important calls to action is for Government to commit to a long-term investment plan that delivers flood preparedness plans for years to come.
“The Environment Agency predicts climate change could see 25% of properties in England be at risk of flooding from rivers, sea or surface water by the middle of the century.
“This issue must remain a political priority at all times and across all relevant authorities.”
Jason Storah, CEO of UK & Ireland General Insurance at Aviva, said: “As weather patterns become more unpredictable, storms and floods are impacting homes and businesses, putting lives and livelihoods at risk.
“Plans to build new homes across the UK are welcomed, but it’s vital they don’t increase the risk of flooding for existing or new residents.
“Building new properties in flood zones not only puts new homes at risk.
Storah added: “It puts additional pressure on already-strained flood defences and drainage systems which become overwhelmed in heavy downpours and increases the risk of flooding to existing homes in the immediate area.
“As a significant investor in the UK, we agree it is essential to build more homes and planning reforms are an important first step.
“However, it is crucial that new homes are built in the right places and resilient to current and future flood risks.
“These aims are not mutually exclusive, and both must be achieved.”
