Buyer demand in 2025 has tracked 14% ahead of early 2024, with new sales agreed up by 15%, according to data from Zoopla.
There was a significant rise in vendor activity on Zoopla, beginning earlier than expected on Christmas Day.
Vendor sales leads jumped by 125% in the first week of January compared to Christmas Eve.
Additionally, valuation leads are now 30% more likely to be looking to sell than last year.
Website sessions increased by 113% during the same period.
Property listings for sale on Zoopla also rose, showing a 12% increase in listings per branch at the start of January 2025 compared to the start of 2024.
Zoopla plans to further support buyer interest with a marketing campaign that will run during the key Spring selling months.
The campaign includes upcoming TV spots on shows like Gogglebox and the Guinness Six Nations.
It is active across various digital platforms, including Amazon Prime, YouTube, and social media, and it will benefit from Zoopla’s partnership with England Cricket in 2025.
Alex Rose, director of sales at Zoopla, said: “It is incredibly encouraging to see the property market off to a flying start in 2025, with the momentum from 2024 continuing over into 2025 and further boosted by the launch of our major new marketing campaign on Christmas Day.
“This is already paying dividends for Zoopla agents with the uptick in vendor leads and sessions on our website a clear indication of this.”
“We are dedicated to helping consumers to win at moving but also in attracting more motivated movers ready to take action, ultimately driving better outcomes for our customers.”
