Equity Release Associates (ERA) has appointed Sara Robinson (pictured) as managing director, following a period as director of adviser services for ERA.
With over 20 years in the financial services industry, she has significant experience in the equity release market.
Before joining Equity Release Associates, Robinson was head of business development at Responsible Life.
She also held senior roles at Age Partnership as national sales manager and at Key Retirement Solutions.
In her new role, Robinson will work to expand ERA’s market share and strengthen its position in the late life lending sector.
Robinson said: “It is a great privilege to become managing director of Equity Release Associates at such an exciting time in its development.
“I am eager to help steer the network through a period of continued growth and evolution, strengthening its support for self-employed advisers and driving long-term success.”
David Marlow, CEO of Age Partnership Group, said: “Sara brings a wealth of experience to ERA, and her appointment as managing director is a natural progression for Equity Release Associates.
“Sara will be instrumental in ensuring that ERA continues to set the standard for quality advice in the equity release market, supporting advisers through our specialist network and driving sustainable growth in the sector.”
