Shepherds Friendly has launched its first ever TV advertisement as it celebrates recently surpassing 150,000 in-force policies.
Exploring the theme ‘mutual moments’, the advert aims to capture the society’s commitment to developing financial solutions and platforms that support its members through major life events.
It features moments such as a couple preparing to welcome their first child, another purchasing their first home, and a mother bidding farewell to her daughter as she leaves for university.
Shepherd’s Friendly said that the advert’s emotive narrative aims to underscore its dedication to helping families plan for their futures with financial products.
Zac Chetwynd, senior head of marketing at Shepherds Friendly, said: “Our first TV advert is more than just a promotional tool; it’s a reflection of our long-standing ethos of always putting members first.
“As we celebrate looking after 150,000 members, this campaign demonstrates our ongoing commitment to supporting them at every stage of their lives.
“We’re excited to welcome new members as we grow, and to continue providing financial security and peace of mind to those already with us.”
