The Protection Coach has launched two training courses aimed at addressing in the UK protection industry.
These courses, called the ‘Blueprint to Protection Success’ and the ‘Accelerator Course’, target mortgage and wealth advisers, along with protection-only brokers.
Research found that many advisers struggle with the necessary skills and confidence to incorporate protection advice into client discussions.
The Blueprint to Protection Success is a free introductory course offering a straightforward framework for integrating protection into advisory processes.
It is also available to insurer business development managers who support advisers during protection discussions.
The course addresses three main challenges for advisers, including how to introduce protection seamlessly, overcome customer objections with proven methods, and secure more policies while reducing cancellations.
The Accelerator Course, priced at £249, delves into advanced strategies, assisting advisers in refining their mindset and positioning to increase their revenue sustainably.
It is suited for professionals focusing on financial resilience for their clients.
Matt Chapman of The Protection Coach said: “These courses are designed to transform the perception of protection advice, moving from a “selling” approach to one centred on alignment with client goals.
“These changes lead to greater client trust and improved compliance through logical, value-driven advice processes.”
Chapman added: “Advisers we have worked with previously have achieved as much as a 1,300% increase in protection penetration for their firms and individuals regularly 10x increase in their personal protection revenue within weeks for individual advisers.
“For those who have previously not sold protection they can go from a zero protection income, to hundreds of pounds a week from this source”
Anish Patel of A Niche Mortgages said: “This is exactly the sort of support advisers need to raise the standard of protection advice across the industry, bridging the gap between knowledge and implementation.
“By empowering us to align protection advice with client goals, the courses foster better financial resilience for clients while driving growth for advisers.”
