Zoopla has enhanced its property listing pages by adding a feature that allows users to sign in and access local area information such as crime rates, flood risk, and planning applications directly from for-sale listings.
This feature is made possible through partnerships with third-party data providers and local council authorities.
Upon signing in, users will be able to see details about planning applications submitted, approved, or refused near a property, along with reported crime statistics and the flood risk status of homes.
The new feature is accessible across desktop, mobile, and tablet devices.
This feature is the first of several planned investments by Zoopla for 2025, aimed at enhancing the data-informed search experience for homebuyers.
Further improvements included the addition of six new ‘smart tags’ at the end of 2024, which use AI to extract extra property attributes from descriptions.
Rich Hayes, chief operating officer at Zoopla, said: “At Zoopla, we’re committed to giving homemovers the insights they need to make confident decisions, from crime rates to flood risks and planning applications.
“By continuing to invest in our search functionality, we’re not only empowering consumers to win at moving but also attracting more motivated movers ready to take action, ultimately driving better outcomes for our customers.”
