ASG Finance has launched its ‘Base Rate Beater’ secured investment loan product, designed exclusively for high net worth (HNW) individuals.
The funding initiative offers HNW investors the opportunity to lend into a fully secured revolving loan, delivering returns 2% above the Bank of England Base Rate.
ASG Finance said security is a key feature of the product, with a minimum 200% asset cover at all times, backed by UK commercial property assets and controlled cash reserves.
ASG Finance has lent over £330m since 2017 with strong credit metrics, maintaining profitability throughout.
The ‘Base Rate Beater’ loan product has an underlying loan term of three years, but offers flexibility so that at any time after the initial nine months, HNW investors can give three months’ notice to fully or partially withdraw funds without penalty.
ASG Finance invited intermediaries to introduce HNW contacts to this opportunity, and will reward introductions with competitive commissions paid on all funding delivered, including future increases, ensuring a recurring income opportunity.
Jonathan Dyer, CEO at ASG Finance, said: “The ‘Base Rate Beater’ loan product reflects the confidence we have in our business model and our commitment to offering high net worth investors a rewarding, secure, and flexible lending opportunity.
“For intermediaries, this represents a new avenue for income generation.
“By introducing their high net worth clients to ASG Finance and working with us, our introducer partners can build long-term value for their clients while benefiting from an ongoing commission structure.”
He added: “We are excited to bring this to market and look forward to collaborating with both high net worth investors and our intermediary partners.
“We have lent over £330m since 2017 and have a consistent record of profitability and strong credit metrics, providing sound foundations to scale the loan book and deliver significant growth.”
