Seven in 10 landlords are welcoming tenant personalisation within their rental properties, according to research from OSB Group.
This shift comes as the Renters’ Rights Bill begins to change the rental market.
The survey found that half of landlords ask tenants to cover decoration costs, while the same number expect tenants to pay for any resulting damage.
Additionally, 34% of landlords collaborate with tenants to approve decoration plans, and 20% work with tenants to select tradespeople.
The survey also gauged landlord reactions to the Renters Rights Bill.
14% said it could push landlords out of the market, while 13% think it will help them meet regulatory requirements and encourage fair rental pricing.
Another 13% raised concerns about potential complications in the eviction process, and 11% worry it may lead to fewer private rental properties.
Jon Hall (pictured), group managing director mortgages & savings at OSB Group, said: “The trend towards allowing tenants more freedom in decorating their homes represents a positive development for the private rented sector.
“It demonstrates landlords’ adaptability to evolving tenant expectations and promotes longer-term, more stable tenancies.”
Hall added: “As the rental market continues to evolve, these findings highlight the importance of fostering positive tenant-landlord relationships built on trust, communication and adaptability.
“Empowering tenants to create spaces that feel like home is emerging as a key strategy for maintaining successful and harmonious tenancies.”
Claudia Kennedy, a long-term tenant, said: “I’ve painted my lounge and garden fences, mounted artwork, and updated my kitchen aesthetic with removable tiles – all with my landlord’s support.
“It has made the space feel like home and extended my stay.”
