Santander for Intermediaries has unveiled three broker pledges for 2025, as it aims to address some of the most common challenges experienced by intermediaries in the market.
The pledges include: no dual pricing, brokers will always have access to Santander’s best pricing for purchase, remortgage and product transfer clients, as well a minimum 24 hours’ notice of product withdrawals.
Santander said it understands that withdrawing products at short notice places pressure on brokers and their clients.
As such, it hopes that this guaranteed notice period will provide confidence and assurance to broker, as well as providing more time for brokers to reach out to clients who may be impacted by the product withdrawal.
Santander also aims to build a transparent and improved product transfer process, including developing web content to outline the journey.
The lender said it will help brokers identify when a client’s current deal is coming to an end and update its product maturity letters, directing clients back to their broker when their deal is due to end.
David Morris, head of homes at Santander UK, said: “Our ambition is to make it easier than ever for our broker partners to do business with us.
“We take the first step today, as we unveil our broker pledges, setting out exactly how we plan to help relieve common frustrations for intermediaries. But it doesn’t stop here.
“We will continue to review our processes and listen to our broker community throughout 2025 to identify ways in which we can develop how we work together to support clients.”
Stephanie Daley, director of partnerships at Alexander Hall, said: “Santander’s pledge clearly demonstrates they understand the needs of mortgage advisers and our clients.
“By acknowledging the difficulties we face when dealing with issues such as short notice product withdrawals and dual pricing, they have been able to present solutions which reassures the market and gives us the confidence we need to recommend Santander’s products.”
