Access Financial Services has completed the first wave of its microsite programme, building microsites for each of its mortgage and protection advisers.
The programme was launched following requests from advisers for a digital presence that they could promote themselves and their details.
The sites, which are built for Access FS’ mortgage and protection advisers free of charge, include brief biographies, location, headshots, details of the services they offer, contact details, socials, and Trustpilot reviews.
Microsites are standalone, compact websites used to create a focused user experience that delivers targeted content without the distractions of a main website.
Their simplicity and specificity tend to enhance user engagement, as visitors can quickly find what they need, leading to higher conversion rates compared to more complex websites.
The first adviser microsite went live on 5th of December 2024.
Access FS said they have now completed the first wave of launches with 72 live microsites up – and another 10 set to go live shortly.
Nick Jones, the mortgage sales and marketing director at Access FS, said: “The sites are designed to showcase our advisers and give them a digital space that they can market online and promote through other means like business cards.
“They’re now part of our employee value proposition seeing asthey’re already delivering results.
“We’re now rolling them out across the entire firm in a bid to support advisers in their development and help them grow their business.
“These are the sorts of tools we are giving people when they join us: we’re trying everything we can to get behind our advisers and grow their visibility in the market. This is what we do for our members.”
Jones added “Access FS is an agile business, and the microsites are cost-effective and quick to develop, making them an efficient tool to boost brand visibility, connect with audiences, and achieve short-term goals while complementing our larger digital presence.
“The move to roll them out across the firm reflects our commitment to innovation and teamwork. We are trying to disrupt the market, and that approach is helping us expand rapidly.”
