Manchester has been ranked the best city for renters in 2025, with 62% of households renting and a high tenant satisfaction rate of 73%, outperforming cities like Leicester, which scored the lowest at 51%. The city’s rental demand is largely driven by its 88,997 university students—more than four times the number in Norwich—and its strong transport network of 2,788 stops. With a 65% employment rate and an affordability ratio of 7.07 compared to London’s 13.51, Manchester remains a key destination for renters.
Property Investments UK commented: “Manchester’s appeal as a rental hotspot lies in its dynamic mix of culture, connectivity, and opportunity. The city’s extensive transport network, thriving university scene, and vibrant social atmosphere make it incredibly attractive to renters, particularly young professionals and students. For investors, these qualities ensure a steady influx of tenants and sustained rental demand, making Manchester a compelling choice for building a property portfolio.”
Norwich ranked second, with 57% of households renting. While its 21,375 university students do not match Manchester’s figures, the city’s rental demand remains strong due to a solid 73% employment rate and an affordability ratio of 7.03. Tenant satisfaction in Norwich stands at 64%, and its higher proportion of seniors (15%) compared to Manchester (9%) gives it a more tranquil appeal.
Oxford leads in tenant satisfaction, with 78% of renters expressing positive experiences. The city is home to 46,250 university students and has a strong rental market, with 53% of residents renting. However, soaring property prices—up 10% in the last year to an average of £549,581—make homeownership out of reach for many, reinforcing the demand for rental housing.
London remains the UK’s largest rental market, with over 1.8 million rented properties. However, it remains the least affordable, with an affordability ratio of 13.51—the highest among all cities analysed. Despite this, London’s extensive transport network with 19,430 stops and a 76% employment rate continues to attract renters.
The least renter-heavy cities in the UK
At the other end of the scale, Rochford was identified as the UK’s least renter-heavy city, with just 19% of households renting. The town has only 6,679 rented properties, and while tenant satisfaction is high at 72%, its suburban environment and low young adult population (6%) make it more attractive to homeowners than renters.
Fareham and Bromsgrove follow closely behind, with 21% of households renting. Both towns report high tenant satisfaction—84% in Fareham and 78% in Bromsgrove—while maintaining affordability ratios of 8.97 and 8.72, respectively. These locations attract residents looking for quieter, more suburban lifestyles, with a smaller young adult demographic.
Solihull stands out with high tenant satisfaction (81%) and a strong young adult population (27%), making it an attractive option for both young professionals and families. Stroud, with 26% of its population aged 18-24, also presents a vibrant rental market that appeals to younger renters.
Property Investments UK highlighted the evolving nature of the UK rental market, saying: “The UK rental market is shifting towards areas that offer a balance of affordability, tenant satisfaction, and community appeal. Cities like Manchester and Liverpool are thriving due to strong university populations, robust job markets and improved infrastructure. However, the success of rental markets now relies on more than just the number of renters – it’s about the quality of life in these areas.
“For investors, tenant satisfaction is becoming a critical factor. High-performing rental markets combine affordability, good transport links and local amenities. Locations with high tenant satisfaction present opportunities for long-term capital growth. These areas are increasingly attractive to families and young professionals seeking a peaceful, affordable environment.
“As the demand for flexible housing grows, smaller cities and suburban markets are showing strong investment potential. The work-from-home trend continues to shift demand outside major cities, making suburban hubs increasingly lucrative for investors.
“Looking ahead, areas with a mix of affordability, tenant contentment, and diverse demographics will offer the best returns. By focusing on these high-potential locations, investors can tap into the long-term growth of the UK rental market.”
