Advice Guru, the online educational platform for financial advisers, has announced a new sponsorship partnership with lifetime mortgage lender Pure Retirement. As part of the collaboration, Pure Retirement will sponsor the Later Life Borrowing Learning Zone on the Advice Guru platform, providing financial advisers with essential tools and insights to navigate the growing later life lending market.
Stuart Powell, founder of Advice Guru, said: “We are thrilled to welcome Pure Retirement as the sponsor of our Later Life Borrowing Learning Zone. Their commitment to supporting advisers with practical tools and resources aligns perfectly with our mission to deliver high-quality content to help educate, empower and support advisers.”
As part of the partnership, Advice Guru will promote Pure Retirement’s Adviser Toolkit, a resource designed to support advisers through every stage of the advice process. It includes product information, case studies, and guidance materials, complementing Advice Guru’s existing offering.
Scott Burman, head of distribution at Pure Retirement, said: “We are passionate about supporting advisers in providing the best outcomes for their clients. Partnering with Advice Guru allows us to share our Adviser Toolkit with a wider audience, ensuring advisers have the right resources to navigate the later life lending landscape confidently.”
Powell added: “The Later Life Borrowing Learning Zone, now supported by Pure Retirement, offers a comprehensive suite of modules and courses designed to help advisers deepen their knowledge of lifetime mortgages and related products. With Pure Retirement’s sponsorship, advisers can expect even more practical insights and resources to support their professional development.”
