Birmingham based investor-developer SevenCapital has unveiled details of a £1bn gross-development-value (GDV) expansion into the London residential market.
SevenCapital will undertake three major pipeline projects in Kensington, Islington and the Isle of Dogs providing, subject to planning consents, over 1,000 new homes including newly built and converted heritage buildings.
Of the three pipeline projects, the first 100 Kensington, a new £500m residential development providing 462 new homes, has planning consent.
The other two projects are currently in the planning process, with the £290m Klein’s Wharf in the Isle of Dogs, providing 375 new homes, and the £210m Archway Campus in Islington, comprised of 178 new homes .
Across the consented schemes and those in the planning pipeline, SevenCapital expect to add an increased concentration of mixed-use development.
In addition to this, SevenCapital has appointed James Moody, previously managing director (Europe) at MARK, and Rebecca Thomson, previously sales and marketing director at Camrose London, to head up the expansion into the London market.
Moody joins the main board of directors, underlining his substantial development and sales expertise in the Prime Central London residential market.
Thomson joins SevenCapital from Camrose London, a boutique London developer, and has had senior sales roles with developers including Crest Nicolson, CALA Homes and Fairview.
Damien Siviter, group managing director of SevenCapital, said: “SevenCapital is a growing UK real estate group focused on delivering vibrant communities and sustainable schemes that enrich the lives of those who live and work there.
“We are recognised specialists in urban regeneration creating high quality residential and mixed-use developments.
“After building our presence in Birmingham and the Midlands we are now broadening our operations and expanding into London and the South East.
“Robustly planned and designed our new London developments will benefit from our exemplary track record with over 15 years of continuous deliverance.”
He continued: “We are delighted to welcome James Moody and Rebecca Thomson to our team of directors.
“Their substantial development and sales expertise in the London market will help to drive our expansion plans in the capital.
“James and Rebecca form part of a dedicated senior team we have established to oversee our new London projects, working alongside award winning architects and designers who SevenCapital are collaborating with to create a bespoke premium product for the highly discerning market in the capital.”
Moody added: “I am delighted to be joining SevenCapital at such an exciting time for the business as it expands into the London market and undertakes a series of premium developments.
“Our expansion strategy in the London marketplace is focused on designing, creating and delivering wonderful new homes over a select number of high quality developments.
“Each scheme is unique and tailored for its location, offering buyers highly distinctive homes with a premium specification, exceptional quality and outstanding bespoke design.
“Later in 2025 we will launch 100 Kensington our first highly anticipated London development. The apartments will provide the market with a premium Kensington product.”
Thomson concluded: “I am pleased to be working alongside James Moody, Damien Siviter and the senior team at SevenCapital.
“The creation of the new London portfolio needs a highly considered approach as each scheme is unique and needs to be tailored for its location, the product focused on offering buyers highly distinctive homes with a premium specification, exceptional quality and outstanding bespoke design.”
