52% of homes in England and Wales sell within two months of listing – Zoopla

Homes in England and Wales spent an average of 36 days on the market before a sale was agreed, research from Zoopla has found.

More than half of sales (52%) were agreed within two months of listing, marking a slight increase from last year at 49%. 

Sellers and buyers typically needed another four to six months to complete a sale, depending on transaction complexity.

Houses in the North West sold the fastest, with regions like Manchester and Stockport among the quickest markets. 

However, Waltham Forest in North East London topped the list, averaging 19 days on the market. 

Despite regional variations, homes were selling faster in more affordable northern areas compared to the pricier southern regions. 

Zoopla’s research highlighted that the average UK home took 34 days to sell, with Scotland standing out with just 21 days. 

Scotland’s faster sales are partly due to being listed with a Home Report and marketed as ‘offers over’ the asking price.

Data also showed that properties in areas like East Lindsey and Gwynedd, known for high second-home council tax, took longer to sell. 

Properties in Denbighshire took the longest, averaging 62 days on the market.

Two-bedroom and three-bed homes sold the fastest, taking an average of 23 days. 

Flats and larger homes took longer due to increased supply, with flats averaging 31 days and four plus bedroom homes averaging 38 days.

Richard Donnell, executive director at Zoopla, said: “It currently takes just over a month to agree a home sale across England and Wales but this varies widely across the country and by property type with smaller family homes the fastest selling homes.  

“Metrics like time to sell and average sale price are crucial in helping would-be sellers understand the value of their home and the asking price they could secure in 2025. 

“Buyers have a lot more choice of homes for sale than a year ago.”

Donnell added: “Aiming too high on the asking price is likely to impact saleability and how long you may have to wait to agree a sale.

‘This is partly why Zoopla’s MyHome is seeing such significant user engagement, with 1.6m homeowners returning to the tool every month.

“This is just the beginning, with more innovation planned in Zoopla’s pipeline that will better educate sellers and ultimately connect more motivated movers with agents to deliver improved ROI.”

Toby Leek, president of NAEA Propertymark, said: “As the year progresses it’s extremely upbeat to witness a strong sense of self-assurance from buyers approaching the housing market.

“Regions such as the North West and North East have seen phenomenal growth over the last twenty-five years in terms of new infrastructure and jobs market appeal. 

“This in turn has magnetised people towards certain towns and cities, as homebuyers search out a perfect location to potentially settle.”

Leek added: “There has been considerable public and private investment within such areas, with many large companies also choosing to locate their staff within key northern locations for the same positive reasons – mainly based on enhanced transport links and lower costs.”

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