Asset Advantage has appointed Jonty Cooke (pictured) as broker manager to help strengthen its broker relationships and support its partners.
Cooke has over 10 years of experience in asset finance, covering both hard and soft assets.
He was previously divisional manager at Bluestone Leasing where he managed seven business finance consultants.
Before that, Cooke was head of broker channel and head of partnerships at Corporate Asset Solutions, managing a team of six, which covered credit relationship managers and new business support.
Cooke said: “I am delighted to be back working with brokers, engaging in true storybook lending, and supporting SMEs with finance to help them achieve their goals.
“This role presents an opportunity to bring fresh energy and perspective to the broker market through a revitalised approach.
“I look forward to working with Gary, our newly appointed sales director, as we bring this vision to life.”
Gary Thompson, sales director at Asset Advantage, said: “We are delighted to welcome Jonty Cooke to the team as our new broker manager.
“Jonty brings with him a wealth of experience and a strong background in asset finance and the broker sector.
“His expertise will be a fantastic asset as we continue to grow and strengthen our broker relationships.”
Thompson added: “At Asset Advantage, we are committed to investing in our people and building a team that reflects our ambitions for the future.
“Jonty’s appointment marks another important step as we expand our broker management team to better support our partners and drive the business forward. Welcome aboard Jonty.”
