Jefferies London has launched an artificial intelligence (AI)-powered estate agent as part of its full company rebrand from Jefferies James.
The brokerage revealed that its AI broker, Jefferies Estate Sales and Search Engine (J.E.S.S.E), will use AI to support customer service and streamline the sales process.
J.E.S.S.E can speak multiple languages, answer questions about property listings, and book appointments for clients using the Jefferies London website.
Damien Jefferies, founder of Jefferies James, said: “We’ve always been a digital-centric business and we’ve continued to evolve our proposition in line with the rapid evolution of the property landscape in recent years.
“This has helped ensure that we offer our clients a cutting edge service that delivers a vastly superior experience when compared to our competitors.
“There’s no doubt that AI is the next frontier where the evolution of the property market is concerned and so we’ve embraced this technology head on, utilising it to underpin our latest rebrand and to provide an even better service to our clients.”
Jefferies added: “J.E.S.S.E is our first rollout of our AI technology offering and we’re excited to see how it improves both our internal processes and our customer experience.
“Of course, any technology is only as good as the people behind it and so we’ve also continued to invest in our outstanding team and we have some very prominent names joining the Jefferies London team in the coming weeks.”
