Reward Funding has added to its team in the Midlands with the appointment of Carl Perry (pictured left) as business development director.
Perry will be based in Birmingham and brings over 25 years’ experience in the region’s financial services sector, including commercial banking and senior lending roles at challenger and alternative finance firms.
In his new role, he will focus on growing Reward’s network of introducers and providing asset-secured funding for small to medium enterprises (SMEs) across the Midlands.
Perry said: “Reward has a fantastic reputation for delivering agile, flexible, property backed lending solutions – enabling borrowers to access funds for a wide range of purposes.
“Whether you need to improve cash flow, unlock working capital, support investment opportunities or restructure,
“Reward brings the expertise and efficiency to get deals done quickly. Reward’s swift decision-making often makes the difference between a borrower seizing an opportunity versus missing out.”
Perry added: “Joining Steph and her team in the Midlands at this growth stage in Reward’s journey is extremely exciting.
“I’m looking forward to building on what is already a strong regional presence.”
Steph Brown (pictured right), regional director in the Midlands, said: “We’re building a hugely talented team here in the Midlands, and Carl is a fantastic addition.
“It is great to welcome someone with his extensive and diverse lending experience, strong professional connections and the ability to really support the entrepreneurs and businesses we work with.
“I am looking forward to working with Carl to strengthen and grow our relationships with professional business advisors, brokers and accountants across the Midlands, as we continue to expand our regional presence and lending book.”
