Red Brick Road has launched ‘Founded on Fairness,’ a new brand platform and campaign for Skipton Building Society.
This initiative marks the start of Skipton’s re-positioning, following Red Brick Road securing the account in a 2024 pitch.
It aligns with Skipton’s founding principles by focusing on helping people own homes, save for their future, and build financial resilience.
The campaign includes three TV spots directed by Ric Cantor, starring actor Simon Farnaby, who plays an anti-hero in scenarios of everyday unfairness, contrasting with Skipton’s portrayal as fair.
The campaign also extends to out-of-home advertising (OOH), radio, and social media, aiming to position Skipton as a fairer alternative to high street banks.
Nick Mortimer, CMO at Skipton, said: “It’s with great pleasure that we launch this step on the road to a Fairer financial future for all.
“We know that people want financial institutions that act with integrity, and the Skipton differences: being member owned, putting people first, and demonstrating fairness in products, policies and services are more motivating than ever.
“Fairness is a founding principle for the business. So, this campaign has always felt the right way to bring that to life.”
Matt Davis, owner and ECD at Red Brick Road, said: “We’re incredibly proud of the work we’ve achieved with Skipton over this last year and are delighted to be bringing the Founded on Fairness brand platform to life with such entertaining and enjoyable storytelling.”
Helen Whitley, client partner at EssenceMediacom North, said: “With over six years of partnership behind us, this campaign marks the beginning of an exciting new chapter in our work with Skipton Building Society.
“The ‘Founded on Fairness’ relaunch is a pivotal moment for them, placing fairness at the core of their brand proposition.
“We’re proud to have crafted a media strategy that brings it to life, overseeing all media bookings.”
Whitley added: “We look forward to continuing our long-standing collaboration and delivering impactful media that support their vision of a fairer, more transparent future for their members.”
