The Brightstar Group has promoted Alfie Croker (pictured) to group head of brand, a newly created position.
Croker joined the company in 2021 with a background in graphic design and has since been key in delivering campaigns and maintaining creative consistency across Brightstar Financial, Sirius Finance and Solstar Insurance.
In his new role, Croker will oversee marketing and brand direction for all companies within the group.
Supporting him, Cerys Payne has been appointed as group marketing assistant.
Croker said: “I’m really excited to step into this new role and play my part in the continued growth of the Brightstar Group.
“Each business within the group brings something unique to the market, and my focus will be on building a shared identity that reflects the scale of our ambition while allowing each brand to retain its individual strengths.”
Bradley Moore, group deputy CEO of Brightstar Group, said: “Alfie’s promotion is well deserved. He’s been an important part of our business for a long time and his new role as group head of brand is a big step in further aligning our leadership structure to support a more joined-up approach across the group, following on from Gina’s promotion to group head of sales earlier this year.
“With a single management team working across Brightstar Financial, Sirius Finance, and Solstar Insurance, we can unlock even more opportunities for our partners and our people – as demonstrated by the promotions of Rachel and Tamzin.
“As we continue to grow, so too will these opportunities.”
