Air is set to put the changing face of the over-50s customer at the centre of its ‘National Later Life Lending Adviser Conference’ on 10th June at Silverstone.
The event will look at how advice, lending and services need to change to meet the needs of over-50s customers.
Advisers will be able to attend clinics on lead generation, customer acquisition and marketing, with experts available to support business growth.
Lenders will also be present to discuss later life lending products.
The conference will provide support on compliance and conveyancing, with advice from legal specialists and networks.
Learning opportunities will be offered by Air academy, the London Institute of Banking and Finance (LIBF) and the Equity Release Council.
Keynote speaker Lisa Edgar, chief executive of The Big Window, will share insights from her 30 years’ experience in customer-focused business strategies.
Ruth Buscombe, Formula 1 strategist and TV presenter, will also speak about performing under pressure.
The programme includes a live case study session highlighting adviser and customer interactions in complex financial situations.
The event runs from 8.30am to 3.40pm.
Will Hale, CEO at Air, said: “This is a not-to-be-missed adviser event where lenders will be launching a host of new and exciting initiatives.
“The focus of the conference is to demonstrate the tangible impact of putting customers at the heart of every conversation.
“For advisers involved in planning, and supporting later life decisions, a one-dimensional view of this group is no longer enough.”
Hale added: “At Air we are focused on ensuring later life lending advisers provide consumer-focused, comprehensive advice that considers all available options.
“Understanding over-50s customers is key to building strong relationships to deliver advice effectively while meeting regulatory standards.
“The conference will help advisers to unlock their potential putting them in pole position to deliver better financial outcomes for their customers and providing practical solutions to expand business in the later life lending sector and navigate industry changes effectively.”
Dave Harris, CEO at more2life, said: “The later life lending market is expanding rapidly and represents a massive opportunity for everyone in the sector to work together to meet the changing needs of over-50s customers.”
Andy Longhurst, commercial director at Lead Tech, said: “It’s great to see that this year’s conference is all about the customer—empowering advisers with the insight, connections, and tools they need to find and support the right clients more effectively than ever.”
