Advice Guru research found that later life lenders offered a wide range of support tools, but there were clear gaps in some key areas.
The education platform compiled a grid showing 60 types of help lenders were giving, including tools, calculators and business support packages.
The grid was based on feedback from 12 main lenders in the later life sector and covered nine areas like marketing, business development and training.
Stuart Powell, founder of Advice Guru, said: “The sheer range of support on offer from lenders is certainly impressive.
“There were things I was unaware existed despite having worked in this industry for more than 10 years.
“If you know where to look, there are some real gems that can help you accelerate your business growth – and that’s why we decided to create this grid, to give advisers a ‘one-stop-shop’ they can come to in order to access all of these tools without having to trawl through a dozen different websites.”
Powell added: “I take my hat off to the lenders for their efforts, but our research also shows there is room for more.
“While some areas such as mortgage calculators and lending criteria insights are well catered for, with every lender offering a tool or other type of support, in other areas there is a distinct lack of material.
“Important topics such as vulnerable clients, care and even help for advisers looking to get their ER qualification are not as well supported.”
The grid also showed that only five lenders provide vulnerability support, four provide training related to care and just one, Aviva, offers support for advisers wanting to get their equity release qualification.
He said: “I understand that this support does not come without cost which, in the current challenging market, is a difficult budgeting choice for lenders.
“But at the same time, everyone in this market recognises and agrees that future market growth depends on better education and more qualified advisers being attracted into the later life lending market.
“This cannot happen in a vacuum so it’s incumbent on us all, including lenders, to provide as much education and support as possible .to empower more advisers to grow their later life advice practices.”
