Gen H has appointed Graham McClelland as CEO, taking over from co-founder Will Rice.
Rice will remain on the board as a non-executive director to support the business as it looks to help more people access homeownership.
Previously, McClelland served as deputy chief executive and CFO at Gen H and has been part of the leadership team for four years.
McClelland said: “I am delighted to have been given this opportunity to lead the business as Will moves to a non-executive role.
“Will has done a fabulous job to build Gen H from scratch into the leading innovator in the UK mortgage market.
“It is an honour to take on the challenge of delivering this next phase of growth, supported by a tremendous team of colleagues, and a series of committed partners across the mortgage sector.”
McClelland added: “Gen H has established an enviable track record for innovating for the benefit of customers, intermediaries and its funding partners.
“We will continue to originate high quality mortgage assets in vital areas of the market that are not well served by the mainstream lenders.
“I look forward to continuing to fulfil this purpose and to working with Will in his new capacity as a non-executive director.”
Rice said: “I have found the six years that I have spent building Gen H to be a hugely challenging and rewarding experience.
“My co-founder Sophia and I embarked upon this project because we believed that there was room for lenders to do so much more to support the ambitions of people struggling to find their place on the property ladder.
“I am proud to have built a business that has stayed true to this founding ethos and is driving true innovation in the mortgage market.”
Rice added: “I am extremely fortunate to have worked with wonderful colleagues who bought into our vision and who have helped us to build a truly customer-obsessed culture.
“I have great confidence in handing the reins to Graham, who has been an integral member of our leadership team for the past four years.
“The company has an exciting future under his leadership, and I will remain involved to support him and the team as they drive the business forwards.”
