L&C Mortgages has adopted One Mortgage System’s (OMS) advanced customer relationship management (CRM) solution to drive operational efficiency and improve the customer journey.
The partnership will see OMS’ CRM platform fully integrated into L&C’s business processes, bringing significant improvements to workflow management, data handling, and client engagement.
The move forms part of L&C’s broader strategy to support its next phase of growth and digital transformation.
The technology-led OMS platform was designed for mortgage intermediaries, offering an end-to-end solution spanning residential, buy-to-let, second charge, equity release, bridging, commercial, protection and general insurance.
It is currently integrated with more than 45 third-party providers, helping brokers automate the client journey and manage their caseloads with increased speed and accuracy.
Dale Jannels, chief executive officer of OMS, said: “L&C Mortgages is one of the UK’s most recognisable and well-respected mortgage brokerages, and we are delighted to support their operations with our bespoke CRM solution.
“This collaboration demonstrates the flexibility and scalability of the OMS platform in meeting the unique needs of different firms.
“Our goal is to empower firms with cutting-edge technology that simplifies processes, improves efficiency, and ultimately enhances the customer journey.
“We’re excited to see where this collaboration takes us.”
Mark Harrington, chief executive officer at L&C Mortgages, added: “Through a long and rigorous selection process, we have been determined to find the right CRM solution to fuel the next stage of L&C’s growth and transformation.
“We’ve been impressed throughout the process at the forward-thinking solutions that OMS has to offer.
“The team’s desire to understand L&C’s requirements, whilst demonstrating flexibility and partnership, will enable us to further evolve and adapt our proposition, promising an exciting new chapter in L&C’s progression.
“This will allow us to better support all our colleagues with more efficient processes and open up further opportunities to enhance the experience for our valued customers.”
