Luminosity, a protection business founded by Susie Beard-Moore (pictured), has launched with the PRIMIS network today, 19th May.
Beard-Moore, who has held senior roles in corporate banking, insurance, and healthcare, set up the business to support working families with financial guidance and aims to build financial resilience for customers.
Beard-Moore said: “Partnering with Primis was the obvious and easy choice for launching my new enterprise, having formed a strong relationship with the network in my previous role.
“The newly launched brand reflects my passions for quality protection advice and building trust in our industry.
“Luminosity will throw light upon and simplify what can be a daunting process for consumers.”
Matt Surridge, interim sales director at PRIMIS, said: “We are delighted that Susie has chosen Primis as the partner for her launch.
“Susie has been a long-term business partner of the network for many years in her role at the Cirencester Friendly and it is a privilege that we can continue the strong partnership we have formed.
“Protection remains a strong growth opportunity for intermediaries and networks alike, so attracting quality people like Susie to the cause is to be celebrated.”
