Norton Home Loans has partnered with the digital mortgage broker Habito, offering its first charge mortgage products via the Habito platform.
Habito is a UK-based digital mortgage broker that uses technology to search for products from over 90 different lenders.
The platform allows customers to access free mortgage advice and also provides legal and survey services to support the home-buying process.
This partnership marks the latest move in Norton’s strategy to grow its distribution network, broadening its access for brokers to its specialist lending solutions.
The move sees Norton’s first charge range being made available to a select group of brokers through Habito’s pilot programme, which is already live and has successfully completed its first cases.
David Binney (pictured), head of sales at Norton Home Loans, said: “We’re proud to join forces with Habito, a well-known name in the digital broker space.
“It’s an important step for us as we continue to grow our distribution and ensure more brokers can access our specialist products through the platforms that work best for them.
“The pilot is already delivering results, and we’re looking forward to seeing it develop further.”
Ying Tan, CEO of Habito, added: “At Habito, one of our main aims is to ensure our Mortgage Experts have access to a broader range of options for customers who don’t fit the standard mould.
“Norton Home Loans has real strength in the specialist space, and this partnership means more borrowers can benefit from their flexible, thoughtful approach to lending.”
Will Rhind, VP of advice and growth at Habito, said: “We’re seeing increasing demand from our Mortgage Experts looking for reliable options to place cases that fall outside the mainstream.
“Customers with complex credit or income profiles need lenders who can take a more considered approach, and that’s exactly where Norton fits in.
“The early signs from the pilot have been really encouraging, and we’re pleased to be working closely with Norton to give our Mortgage Experts greater access to specialist solutions that meet the needs of these underserved segments.”
