The South East was named the most challenging region to sell a property, while Scotland ranked as the easiest, TwentyCi’s latest data revealed.
Covering the period from 1st April 2024 to 31st March 2025, TwentyCi’s latest Property & Homemover Report highlighted the UK postcodes where homes were both the hardest and easiest to sell.
TwentyCi used five criteria to rank the difficulty or ease of selling a property. In order of importance these were: price achieved compared to original asking price, whether the property is likely to sell, how fast it will sell, how likely a sale is to fall through and how likely a home is to have an asking price reduction.
All postcodes with at least 250 new instructions over the past year were examined, less than this means the data set was too small to be of value.
In the South East, properties achieved an average of 95.6% of their original asking price, below the national average of 97%.
They were also less likely to sell at all, with only 50% of listed homes going on to complete, compared with 55% nationally.
Additionally, 41% of listings in the region experienced at least one price reduction, versus 37% across the UK. The fall-through rate stood at 26.5%, above the national average of 24%.
Each property took on average 78 days to sell in the region, slightly faster than the national average of 84.
In contrast, Scotland stood out as the easiest region to sell.
Properties sold more quickly, on average around 49 days.
They were more likely to sell, with 78.6% going on to complete, and tended to achieve a higher proportion of the asking price of 105.4%.
Price reductions were also less common with just 19.5% of listings experiencing at least one price reduction, and fall-throughs were significantly lower at just 13%, in part due to Scotland’s legal processes for property transactions.
It is important to note that these results do not consider the regional price. The average property listed for sale in Scotland in Q1 2025 was £232,000, compared with £494,000 in the South East.
Colin Bradshaw, CEO of TwentyCi, said: “Long known for its combination of economic opportunity and leafy towns and villages within easy reach of London, the South East has traditionally been one of the UK’s most attractive regions for homebuyers.
“While still desirable, it’s now the most challenging region in which to sell, likely due to mounting affordability pressures such as high mortgage rates that are making it harder for buyers to access the market.
“Over the past year, average asking prices in the region have dipped by 0.6% but sales agreed are up by over 8%.
“This demonstrates an active demand, but this growth lags behind other regions in England which have seen gains of over 14% in the same timeframe.”
