Eco Approach acquires Propflo to create full-service AI-enabled retrofit platform

Eco Approach, a national provider of energy performance certification and domestic retrofit services, has acquired Propflo, an award-winning AI startup focused on energy efficiency engagement and analytics for the property and finance sectors.

The deal comes amid rising energy costs and increased regulatory pressure, with UK energy prices still 51% higher than in 2021 and minimum energy efficiency standards tightening across the private and social rented sectors.

The combined business will offer a comprehensive retrofit service that includes digital portfolio analysis, customer engagement tools, in-home energy assessments, and installation delivery. Eco Approach said the acquisition enables it to meet growing market demand while maintaining high standards of compliance and quality.

Tom Harrington, CEO of Eco Approach, said: “We’ve seen Propflo grow over the years and what Luke, Daniel and the Propflo team have built is incredible. Myself and the entire team are excited to integrate the capabilities of Propflo into our services. With £250 billion needed for retrofit by 2050 and tightening regulations, tech enabled retrofit solutions will help us meet growing demand.”

Propflo’s platform includes GreenVal, a digital energy performance and retrofit tool; HomeHub, a smart home improvement manager; and PortfolioAudit, which enables businesses to analyse their property stock and customer engagement in one system.

Luke Loveridge, founder and CEO of Propflo, added: “Eco Approach has long been our preferred partner for certification and installations. This acquisition allows us to create an unmatched offering across portfolio analysis, digital engagement, certification, and quality retrofit for local authorities, housing associations, estate agents, lenders, mortgage advisors, and any other business interested in engaging their customers or employees in energy efficiency. I’m really looking forward to see the impact we’ll make with Tom and his team.”

Eco Approach currently completes over 10,000 home visits a month, works with leading energy suppliers, and was recently ranked first for quality on the Procurement for Housing (PfH) framework. It holds accreditations including Constructionline Gold, SafeContractor and Trustmark, with operations based in London and Preston.

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