Hinckley & Rugby Building Society has rolled out MQube’s artificial intelligence (AI) assistant across its organisation.
Since Barry Carter’s promotion to CEO in 2024, the society has accelerated its adoption of technology which includes the rollout of this new AI assistant.
This new tool allows internal teams to query the society’s lending policies in plain language and receive instant, accurate responses, eliminating the need to manually search through multiple documents.
Developed by MQube, the digital assistant, called Criteria Genius, uses large language models to automate up to 90% of criteria-related enquiries.
Barry Carter, CEO at Hinckley & Rugby Building Society, said: “We’re proud to be partnering with MQube and excited by the potential of Criteria Genius to bring real benefits to both the Society and our members.
“As a forward-thinking Building Society, we’re committed to adopting innovative technologies that enhance our customer experience while driving greater operational efficiency.”
Stuart Cheetham, CEO at MQube, added: “We are thrilled that Hinckley & Rugby Building Society has chosen to adopt Criteria Genius and excited to be supporting them in creating efficiencies for their internal staff and processes.
“Financial technology is evolving rapidly and has a huge role to play in shaping the mortgage industry and transforming the broker and customer experience.
“It’s encouraging to see lenders such at Hinckley & Rugby embracing AI and technology in this way and we are excited to be on this journey with them.”
