LendInvest Mortgages has appointed John Eastgate as chief commercial officer (CCO).
As CCO, Eastgate will spearhead LendInvest’s commercial function.
His immediate focus will be on optimising the company’s product mix to ensure offerings are competitive, differentiated, and keenly aligned with borrower needs.
He will also be instrumental in deepening engagement with brokers, boosting customer retention, and managing acquisition costs to improve marketing efficiency and long-term value.
Rod Lockart, CEO of LendInvest, said: “All of us at LendInvest are aware of both the challenges and opportunities facing the UK property market, and that’s why I’m thrilled to welcome John Eastgate as the first chief commercial officer.
“John’s expertise will be crucial in accelerating our strategic objectives of lending growth, enhancing our operational efficiency, and driving our profitability. John’s leadership will impact our product mix, deepening broker relationships and leveraging innovations in AI and data to streamline our operations.
“Looking ahead, he will be instrumental in delivering customer-focused propositions, ultimately solidifying LendInvest’s position as a pre-eminent alternative finance provider in the UK.”
Eastgate said: “After speaking with Rod and his team, it quickly became clear that taking on this role was an opportunity I could not pass up.
I bring to the role the experience of having navigated the same challenging market dynamics and growth opportunities that LendInvest can see now.
“There is huge potential in the depth of people talent here, and as I step into this new role, I’m excited by the opportunity to foster an environment in which my colleagues can grow and demonstrate their expertise.
“It feels like a great time to join LendInvest, and I look forward to helping to propel LendInvest’s future as a leader in innovation in the UK property market.”
