LendInvest Mortgages has been rated the UK’s top digital-first lender in the H1 2025 Mortgage Lender Benchmark published by Smart Money People.
The fintech platform also ranked second among specialist lenders and placed 7th overall, earning a 5-star rating from brokers surveyed. The bi-annual study, now in its 14th edition, gathered feedback from more than 1,100 intermediaries across 134 lenders representing 98% of UK mortgage lending.
Brokers praised LendInvest’s Mortgages Portal for delivering a streamlined process and fast decision-making. The lender’s business development managers and support teams were described as helpful, responsive and easy to work with. One broker said the firm struck “the right balance between technology and a ‘human touch.’”
Daniel O’Connor, chief operating officer at LendInvest, said: “All of us at LendInvest are thrilled by the results from the latest Smart Money People Mortgage Lender Benchmark Survey.
“Being named the best digital-first lender, best for online systems, and earning a 5-star rating reflects the strength of the partnerships we’ve built and the trust we’ve earned by delivering quick, simple and efficient experiences, consistently.
“I’m proud to work with a team at LendInvest that shows unwavering commitment to balancing tech-led solutions with a human touch and deep expertise to drive those experiences for brokers and their clients.
“This recognition confirms we’re on the right track, but we’re not stopping here. We remain laser-focused on building the future of property finance.”
