LiveMore has appointed James Green (pictured) as key account manager for the Midlands to support its growth and broker relationships across the UK.
Green brings nearly 20 years of experience in financial services, starting in banking and later specialising in mortgage lending and intermediary work.
He has previously worked with several building society lenders.
Green said: “Throughout my career, it’s always been essential to work with propositions that truly meet customer needs.
“LiveMore is transforming access to mortgage finance for older borrowers, with flexible criteria, smart use of income assessment and powerful tools like the LiveMore Mortgage Matcher®.
“It’s exciting to join a team where innovation is valued and where everyone is united by a shared purpose – to say yes to more people.”
Green added: “I’m looking forward to being the voice of the intermediary, bringing feedback into the business and doing the little things right – returning calls, replying to emails and offering dependable support.”
Paul Lewis, sales director of mortgages at LiveMore, said: “James brings a wealth of experience, a collaborative mindset and a strong values-led approach that aligns perfectly with our mission.
“His appointment strengthens our support in the Midlands, helping us work even more closely with brokers across the region to unlock the opportunities in later life lending.”
