Royal London has appointed Setul Mehta as ‘Take to Market Lead’ for protection as it continues to strengthen its proposition team and enhance its presence in the advice sector.
Mehta brings considerable industry experience, having previously held senior roles at AIG Life and The Openwork Partnership. He joins from SM Advice, a social media management firm he founded, and will now report to Fi Wynn, head of proposition at Royal London.
Wynn said: “Setul is a great enhancement to our protection team and further strengthens the breadth and depth of talent we have. He will bring new perspective and energy to complement our existing team to help deliver our ambitious plans.”
Mehta added: “Royal London has a powerful story to tell in protection and I’m thrilled to step into this role to bring that story to life, connecting with advisers, their clients, the industry, and the mutual as a whole. This role will support closer alignment with our pensions and investments teams, helping to unlock holistic protection advice whilst complementing core client needs, in turn reducing the protection gap.”
