West One Loans has strengthened its newly structured mortgages division with the appointment of two regional account managers.
Asad Ali has joined the team covering the North West of England, while Jason Ruse takes up a role focused on Central London.
Ali brings over a decade of experience as a business development manager (BDM) to West One, having previously held a similar role at Santander.
Ruse brings extensive leadership experience from across the insurance and finance sectors, most recently at The Exeter, where he held a senior position.
Both report to Paul Huxter, head of intermediary sales and distribution at West One.
Huxter said: “We’re delighted to welcome Jason and Asad to the team.
“Their combined experience and deep understanding of intermediary relationships will be invaluable as we continue to strengthen our presence in key regions.
“These appointments reflect our commitment to providing brokers with the local support and expertise they need to deliver the best outcomes for their clients.”
