Women most likely than men to seek financial advice alone – Unbiased

Women are more likely than men to seek financial advice on their own as the Great Wealth Transfer continues across the UK, according to research from Unbiased

The research showed 74% of women said they were seeking advice exclusively for themselves, compared to 65% of men.

More women than men said they were single, divorced or widowed when looking for financial advice. 

Among female advice seekers, 26% said they were single, 12% were divorced and 6% were widowed. 

The figures for men were 15%, 4% and 3% respectively.

By the end of 2025, women are expected to own 60% of UK wealth, according to the Centre for Economics and Business Research. 

Unbiased found women’s assets were more likely linked to life changes such as inheritance, property sales or divorce settlements. 

Of those surveyed, 19% of women said they expected an inheritance, 12% cited a property sale and 2% listed a divorce settlement. 

For men, the figures were 12%, 9% and 1%.

Karen Barrett, founder and chief executive of Unbiased, said: “For many women, the Great Wealth Transfer marks the first time they’re managing wealth independently — and making major financial decisions on their own terms.

“It’s a moment of unique opportunity. Women shouldn’t just be preserving wealth — they should be empowered to grow it, invest it, and plan for generations to come.

“A qualified financial adviser can provide the expert insight needed to help women build confidence, make informed choices, and shape a future that reflects their goals.”

Barrett added: “In turn, the advice industry must keep pace — by listening, understanding, and offering guidance that reflects the real lives and priorities of women today.

“Now is the time to turn financial independence into financial influence.”

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