Gender financial advice gap narrows as issues remain – Unbiased

The financial advice gap between men and women getting still prevalent, research from Unbiased has revealed.

In a survey of over 1,000 people in the UK looking for advice, 69% of women said they had never spoken to a qualified adviser, compared to 64% of men. 

Of those who had spoken to an adviser, 44% of women had done so in the last two years, compared to 51% of men. 

Most women who sought advice did so for themselves only at 74%, compared to 65% of men. 

Women were less likely to have long-term assets than men. 

Among female advice seekers, 63% had pensions or retirement savings compared to 70% of men. 

15% held traditional investments, while that number was 19% for men. 

For income from rental property, 9% of women mentioned this, compared to 12% of men.

Karen Barrett, founder and CEO of Unbiased, called for more women to seek expert financial advice and ensure they regularly review their finances to keep long-term goals on track.

Barrett said: “It’s encouraging to see that the gap between men and women seeking financial advice is narrow — but given that women are set to own the majority of UK wealth through the Great Wealth Transfer, it’s a gap that should be closing faster, if not reversing entirely.

“Every woman should feel confident about seeking expert advice — to stay ahead of policy changes, protect what they’ve built, and make informed plans for the future.

“That’s why regular financial check-ins should be the norm, not the exception.”

Barrett added: “The advice industry has a key role to play in making that happen — by removing barriers, building trust, and offering support that reflects every stage of a woman’s financial journey.”

ADVERTISEMENT