Neil Hoare has been appointed as sales director at LSL Financial Services Division and will join on 1st September.
Hoare will lead sales and recruitment at mortgage network PRIMIS and club TMA, focusing on bringing in new members and supporting growth for existing firms.
Hoare will report to Emma Hollingworth, chief distribution officer, financial services at LSL Group.
Hollingworth said: “Neil is well-known and highly respected in the mortgage industry and we’re very pleased to have him on board to head up sales across PRIMIS and TMA.
“He is joining us at a key moment, when our intention is to invest in more resources to engage with our firms and I know he has ambitious plans to develop and grow the business.
“I know he’ll be warmly welcomed when he starts in a few weeks’ time.”