Mortgage 1st has set out plans to triple its adviser numbers over the next five years, aiming to become one of the UK’s largest mortgage brokers.
Based in Derbyshire, the firm currently works with 48 brokers as an appointed representative of Stonebridge.
It will expand into areas such as bridging, commercial, equity release and workplace benefits.
The company said it has secured significant new investment to support these plans, which will be used to recruit more advisers, grow its support and management teams and boost lead generation.
Mortgage 1st will also invest in artificial intelligence (AI) and technology to improve lead conversion and make the mortgage process more efficient.
Jon Stones (pictured, left), managing director at Mortgage 1st, said: “This is a truly exciting time for Mortgage 1st.
“The scale of our growth plans reflects the confidence we have in our team, our model, and the future of the mortgage market.
“With the investment now in place, we’re ready to accelerate — expanding our adviser base, embracing new technology, and creating even more opportunities for talented individuals and ambitious firms to grow with us. I’m incredibly excited about what lies ahead.”
Following the acquisition of Peak Mortgages in 2023, Mortgage 1st is looking at further mergers and acquisitions.
The company is interested in speaking with owners of brokerages with two or more advisers who want to grow but have hit a ceiling.
Mortgage 1st said these firms would have access to leads, support and the chance for long-term financial benefits.
The business will also offer tailored exit solutions for owners looking to retire or leave the industry.
This would allow them to keep earning from their client base after leaving.
Dave Corbett, head of recruitment at Mortgage 1st, said: “We are in constant discussions with some fantastic multi-adviser businesses, often with years of hard work and quality advice under their belts.
“A common theme we often hear is that they feel they have reached some kind of ceiling in terms of future growth, and are struggling to push on, unsure of where to focus resource.
“Having been through this ourselves we feel we can really add value here to guide these businesses in the areas they need, whether that be leads for their advisers, admin support, training and development, additional earning opportunities through our specialist advisory brands or just simply being part of a bigger team and having others to lean on.”
Corbett added: “Likewise we feel we can offer a lot to those who aren’t on the radar of traditional consolidators but wish to exit and would love to speak to any firm principals interested in a confidential chat.”
