Norton Finance has been confirmed as a launch partner for Afin Bank, to support its mortgage proposition.
As part of the launch partnership, Norton Finance will work closely with Afin Bank to distribute its mortgage products to advisers across the UK.
This collaboration will create a key route to market, offering brokers essential support with case placement and packaging for clients who fall outside traditional lending norms.
Afin Bank was created to help underserved customers such as the African diaspora and other foreign nationals living and working in the UK to access mortgages.
Self-employed borrowers can also benefit from flexible criteria, including the acceptance of one year’s accounts, forecasted income and retained profits or directors’ loan income.
Paul Stringer (pictured), co-CEO at Norton Group, said: “We are proud to be a launch partner for Afin Bank as it brings a fresh and inclusive approach to the specialist mortgage market.
“Its criteria fills a significant gap for clients who often find themselves overlooked by traditional lenders, whether that’s due to their residency status, credit profile or employment set-up.
“At Norton, we see these cases every day. Clients with good affordability who just need a lender to look beyond the surface.
“Afin Bank is doing just that, and we’re pleased to support its launch phase with our distribution and broking expertise.”
James Briggs, intermediary sales director at Afin Bank, added: “Norton’s long-standing track record in helping clients access specialist finance makes them an ideal launch partner for Afin Bank.
“Our mission is to support borrowers who contribute to the UK’s economic and social fabric but are often excluded by rigid mortgage criteria.
“With Norton’s insight and distribution network, we’ll be able to reach the advisers and clients who will benefit most from a lender that looks at the full picture and not just a credit score.”