Prime Property Finance has been selected as the third and final firm to join Habito’s first-ever Accelerator programme, aimed at helping the UK’s most ambitious brokerages scale without compromising on service or identity.
Founded by Gareth Llyr Morgan and Mark Watts, Prime Property Finance specialises in high-value, complex cases for property investors and self-employed borrowers.
Known for its sharp commercial focus and ability to secure finance where others fall short, the firm has quickly gained a reputation within the property investment community.
Morgan’s background as both broker and investor has shaped the firm’s pragmatic, results-driven approach and helped establish it as a trusted voice through its podcast and presence at major investor events.
Ying Tan, chief executive of Habito, said: “We’re thrilled to welcome Prime Property Finance into the Accelerator.
“Gareth and his team bring something really special to the table, deep sector insight, outstanding service, and a fearless approach to complex lending.
“They have their finger on the pulse of what today’s property investors and entrepreneurs need, and we’re excited to support their continued rise.”
As part of the Accelerator, Prime Property Finance will receive tailored mentorship from Tan and Habito’s senior leadership, access to advanced technology, and strategic support aligned with Habito’s broader growth and acquisition plans.
Gareth Llyr Morgan, managing director of Prime Property Finance, said: “Being selected for the Habito Accelerator is a huge milestone for us.
“We’ve always had big ambitions not just to grow, but to lead and this programme is the perfect springboard.
“We know our clients face complex challenges, especially in the investor and self-employed space, and we’re proud to be a firm that thrives on that complexity.
“With Habito’s support, we’re excited to amplify our impact and keep pushing boundaries.”
The final announcement completes the inaugural cohort of the Habito Accelerator, which drew over 60 applications and includes When The Bank Says No and YesCanDo Money alongside Prime Property
