Paradigm has kicked off its fourth annual ‘School of Marketing’ to help advisory firms improve their marketing, connect with clients and grow their businesses.
The programme will run throughout August and will offer guides, blogs, infographics, videos and expert insights.
Topics will include marketing strategy, branding, digital tools, client communication, social media, e-mail marketing, General Data Protection Regulation (GDPR) compliance, website optimisation, search engine optimisation (SEO) and using artificial intelligence (AI) for client journeys, as well as measuring results.
This year, lender and provider partners will also share their own marketing tips through audio soundbites on social media.
Riona Mulherin, director of marketing & operations at Paradigm Mortgage Services, said: “We’re very pleased to be able to launch our fourth annual School of Marketing, providing firms with another summer of dedicated support to refresh and improve their marketing activity.
“Whether firms are starting from scratch or looking to fine-tune their existing strategy, our programme is designed to be practical, accessible, and deliver real results.
“Advisers are busy, and marketing can often be overlooked, but even small changes can make a big difference to client engagement and lead generation.”
Mulherin added: “Over the coming weeks, we’ll guide firms through the tools and techniques that can help them stand out in a competitive market and strengthen their relationships with existing and prospective clients.”
