Honey Grove Sales and Lettings has launched in South Wales, choosing Alto as its estate agency software from the start.
The business, set up by property investors Alex (pictured, left) and Kate Johnson (pictured, right), offers acquisition, refurbishment, letting and sales.
For the Johnsons, picking the right technology was key to getting the business off the ground.
Kate Johnson said: “We trialled so many platforms – including Street and others – but Alto just stood out.
“The others were clunky, confusing, or missing key features, and they were often far more expensive.
“Alto had everything we needed in one place, including automated marketing tools, compliance checks, portal integrations, detailed reporting, and advanced lettings and sales functionality – and all at a price that made sense for a growing business.”
She added: “Starting a business without a robust CRM just wasn’t an option for us. We wanted to start as we mean to go on, and Alto gives us the foundation we need to grow efficiently while delivering the professional, transparent service we believe clients deserve.
“I’m confident that Alto will keep us compliant, automate a lot of our day-to-day admin, and give us time back to focus on clients, which is priceless when you’re a two-person team.”
Nick Shaw, chief revenue officer at Alto, said: “Honey Grove is a perfect example of an ambitious, modern agency that understands the value of technology in building a scalable business.
“Increasingly, we’re seeing new independents launch with Alto as standard because they know the platform pays for itself in efficiency and professionalism from day one.”
