iPipeline has launched its advanced underwriting tool to all advisers through its SolutionBuilder platform.
The new feature aims to speed up protection quotes and underwriting decisions.
After a launch with The Openwork Partnership, the service is now available across the market.
The tool uses data from the 20 most common medical disclosures, which iPipeline said covers 80% of typical changes to terms.
This means advisers and clients can see coverage and costs upfront, reducing delays and the number of dropped applications.
The Exeter, Vitality, and Zurich are already using the tool, with three more insurers set to follow.
iPipeline said the tool was developed with adviser feedback and is designed to tackle uncertainty at the start of protection sales.
Scott Taylor-Barr from Barnsdale Financial Management said: “I have found Advanced Underwriting incredibly useful, allowing me to see ex-smoker premiums for clients and getting BMI priced in from the beginning of the client journey, whilst being able to see which insurers are more likely to offer favourable term for more complex lives.
“I’ve now had cases where we’ve been able to see refer results from some insurers, alongside ratings and standard terms from others, enabling us to recommend those showing standard term to clients much earlier than the traditional process of completing a pre-app with all insurers.”
iPipeline expects the new tool to improve conversion rates and set clearer client expectations.
Rachel Edwards, SVP and uk managing director at iPipeline, said: “After years of collaboration, we’re proud to launch Advanced Underwriting to the whole protection market.
“It’s a real step-change, giving advisers and customers a faster, smoother, and more transparent experience.
“Early results are outstanding: with adoption racing towards 50% in just two months. In a market where the quote-and-apply journey has remained largely unchanged for 20 years, this represents a major transformation.”
Edwards added: “We’ll continue working with advisers and providers to ensure the whole sector benefits from this game-changing functionality.”
