LiveMore has appointed Phil Beswick (pictured) as key account manager for the North to help grow its range of owner-occupied mortgage products for over 50s.
Beswick has worked in financial services for several years, focusing on later life lending.
He previously held roles as BDM at Standard Life Home Finance, covering the North, and at Strike, covering the North West.
Beswick said: “LiveMore has carved out a distinctive position in the market by championing borrowers in later life and delivering innovative products that genuinely meet their needs.
“It’s a pivotal moment to be joining the business, as it continues to expand its proposition and strengthen relationships with brokers.
“I’m looking forward to contributing to the next stage of growth and helping more customers benefit from the flexible solutions LiveMore offers.”
Beswick added: “I will be focused on building strong relationships with advisers across the North, supporting them in growing their business while helping more clients benefit from the right solution.”
Darren Cunliffe, head of national accounts at LiveMore, said: “Over the past three years, LiveMore has achieved an incredible 721% revenue growth.
“Phil’s experience and skills will help us build on that growth as we enhance our support for brokers across the North, and work towards our goal of becoming THE number one later life mortgage specialist.”