LV= has published new findings from its Wealth and Wellbeing research, highlighting a significant gender divide in financial confidence and investment activity.
The insurer said more than half of UK women want greater confidence in their retirement planning, creating opportunities for advisers to provide tailored support.
The research revealed that 52% of women have never held an investment product, compared with 34% of men.
Risk aversion was also identified as a barrier, particularly among women aged 55 and over, with 48% stating they would not consider investments involving financial risk.
By contrast, only 27% of men in the same age group said the same. LV= suggested advisers could consider lower-volatility options such as smoothed funds to help women feel more secure when investing.
Insights from LV=’s Member Community also indicated that qualities such as empathy, understanding and patience are highly valued in adviser relationships.
The insurer noted that women are expected to hold 60% of the UK’s wealth by the end of 2025, according to the Centre for Economics and Business Research, underlining the importance of engagement.
Sarah Hills, wealth proposition director at LV=, said: “We know advisers play an important role in guiding people on their wealth and retirement journeys, and here at LV= we want to do all we can to help support all of their clients.
“Our latest data shows women are reporting a confidence and knowledge gap, which advisers are well placed to bridge.
“Women often live longer, have different life experiences and financial expectations. To build trust and relevance, it’s important that advisers feel confident to go beyond product recommendations and engage in conversations around life goals, values and the motivations behind their client’s financial decisions.
“By actively listening, using inclusive language and avoiding assumptions about risk appetite or financial literacy, advisers can strengthen their relationships and deliver more personalised, effective advice.
“In today’s evolving landscape, creating tailored investment strategies that reflect individual needs is not just beneficial – it’s essential.”
